Vintage photo taken in the early 50s when Bill was beginning his career at KWFT in Wichita Falls, Texas.

(click here for song titles)

Only $10
(Includes shipping and handling)
(Click the "Buy Now" button to purchase

Thoughts
by Bill Mack

Radio has made a rapid change during the past decades, affecting the listening habits of millions in a very serious manner. This is not to imply that all listeners are perturbed by the radical changes that have occurred in the broadcast formats of radio outlets, but the majority have allowed their attitudes to be known by changing to other “channels” or switching to alternate devices for their diversified “sound- entertainment”.

From its inception, radio has given people free options to choose the radio station that “best fits their taste”. This freedom forced the stations to spend unbelievable loot in order to grab and hold the listeners. Most of the programming utilized music as the basic form of entertainment, and the “disk-jockey” was the most important figure employed by the radio outlet. It was his job to grab the attention of the masses. More important, he was being paid to keep them at that “friendly spot on the dial” as a means of accumulating a bunch of sponsors who were more than willing to shell out big bucks for the golden opportunity to have the radio personality sell their merchandise! It was a very successful marriage that lasted for a long time.

AM (Amplitude Modulation) radio came on the scene in a big way with the general public in the 1920s, although it had been utilized in experimental procedures prior to the ‘20s. Most of the music was ... (click to read more)